Freelance Digital Marketing Project Manager

We currently have a requirement for a Freelance Digital Marketing Project Manager to join a large Healthcare/Medical Devices company on their on going project. This is position is on a contract basis and runs until December 2019 with possible extensions!Digital Marketing:
To be responsible for delivering the company's B2B and B2C digital / online marketing strategy, planning and budget to drive the business forwards through new marketing channels.
To be responsible for managing online branding, communications and campaigns through the company website, eCRM and building the online community
To work with the Marketing Manager and Product Managers to plan and implement all online marketing campaigns including digital campaign collateral
To be responsible for identifying and prioritising digital marketing objectives
To manage the use of digital media to support the company's product strategy
To be responsible for managing the online marketing budget
To develop and maintain strong relationships with colleagues and third party providers.
Marketing strategy, plans and communication:
Determine strategies, tactics and measures to delight customers in order to achieve leadership target
Create a digital communication strategy in-line with overall German plans.
Operational marketing & Marketing activation plan
Manage external agencies, primarily for German plans.
Establish success criteria of all activity and measure against specific KPI's with the help of online analytics, according to business objectives
Execution of professional marketing plans within agreed priorities
Budget management:Negotiate & monitor budget allocated for marketing plan execution.Market Intelligence:Build in-depth understanding of the needs of customers through focus groups, panels and other research initiatives.People management and interactions:Influence key stakeholders Supply Chain, Customer Services, Professional Affairs, KA, TVCI & other counterparts in the Franchise team (MRD, Digital, other segment owners).Required Skills:
3+ years experience working as Digital Marketing Project Manager
5+ years experience of Digital Marketing
Experience of working in either the Medical, Medical Devices or Healthcare industry
Solid understanding of Online Branding
Delivering campaigns through the company website, eCRM and building the online community
Experience of delivering and communicating a digital marketing/marketing strategy
Good understanding of budgeting
Experience of collaborating closely and comfortably with key stakeholders of a business
Please note Fluency in German is a MUST!
  • Standort: Düsseldorf

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