Technical Product Owner - Marketing & AdTech

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Ad Tech Manager (w/m/d) at audibene / hear.com

Berlin


audibene is the fastest growing hearing care company ever. Our mission is to provide cutting edge technology for hearing care devices and improve the lives of our customers. We started our journey in 2012 when our founders started thinking about the concept of digitalizing a very traditional industry. Today we are more than 1,000 people across the globe, in 11 offices from Denver to Seoul. Join us in working towards revolutionizing the hearing industry!


We are looking for an Ad Tech Manager to join our forward-thinking team based in Berlin.


The Marketing Technologies Team (MarTech) is responsible for the entire tracking structure of our customer acquisition field and providing intuitive internal tools for our product and marketing teams. MarTech cooperates closely with product, marketing, BI and our CRM teams to deliver superb user experiences.


In your role, you bridge technical, marketing and business worlds as you design technical solutions which are creative and user centric.


You will be responsible for providing and maintaining a state-of-the-art global web tracking solution and assessing, strategizing and implementing new marketing technology solutions, data measurement, analytics and management platforms.


We strive to build the world's most advanced marketing tech stack for leadgen, so this is the opportunity to create on advanced, insights-driven online marketing practices.


Your responsibilities



Full responsibility for our global marketing tech stack

Drive and manage the implementation of new ad & data technologies in the ad tech stack

Take content ownership for the Marketing Technologies Team in order to keep track of all Marketing Events

Work together with marketing and product managers to define and prioritize scalable tracking solutions

Stay up-to-date on digital marketing and technology trends, customer insights and customer behaviour in order to adjust the adtech strategy accordingly

Maintain and apply in-depth expertise in the constantly evolving digital marketing technology landscape across technical capabilities, workflow and navigation, process integration, quality control, and platform integration

Own concepting, optimization and management of web tracking implementations

Testing, QA and debugging of existing web tracking implementations


Your profile



2+ years working experience as a Ad Tech Manager in a digital marketing focused technical environment

Ambition to build the world's most advanced marketing tech stack for leadgen

Experience in adtech and marketing tech platforms (e.g., ad server, tag management, search bid management, DMP, DSP, web analytics, attribution, social media management) will be a plus.

Deep understanding of how to use digital marketing channels, techniques, and operating models

Deep understanding of technical challenges (development skills as a plus)

Good understanding of internet technologies (Taboola, HTML, Cookies, Website performance, etc.)

Passion for and a constant eye on “the future of media and marketing tech” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, marketing platforms, attribution, a/b testing tools)

Fluent in English , German is a plus


What we offer:



It makes no difference whether you are an early-bird or an owl, as we offer flexible working hours based on trust,
  • Standort: Berlin

audibene GmbH

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